We’re not just bottling hot sauce - We’re bottling stories…

Each bottle of PePe carries more than flavour. It invites anyone who welcomes it into their home to become a contemporary collector — of taste, of art, of story. Through a rotating label series, we collaborate with culturally rooted emerging and established artists to create peel-able, collectible artworks. These aren’t just labels — they’re canvases. Stories you can hold, peel, and pass on.

But the real depth of PePe lives beyond the bottle...

PePe exists because of the communities, establishments, and individuals who shaped its roots — from West African kitchens that birthed bold homemade spice to the neighbourhood tables where food was the language of love and gathering. As PePe grows, we carry that influence forward — in our ingredients, our partnerships, and how we show up.

PePe is shaped by people, powered by community, and created to be felt; not just consumed...

The way PePe isn’t built around simply showcasing a product. It is about embodying a world. We don’t just sell hot sauce; we cultivate a cultural experience where spice is a symbol of story, pride, and connection.

PePe is culture. Cultivating a bold, expressive, and unfiltered community is our goal…